July 3, 2016
57% of Australians (aged 15+) listen to community radio in an average month!! That is more people than ever according to the most recent McNair Ingenuity Community Radio National Listener Survey!! The secret to using radio successfully is impacting your target market with the right announcements at the right consistency to grab their attention. Research shows that it's better to promote frequently over a short time than to thinly spread your word over a longer period. However, for small businesses with great products and services like yours, that can be an expensive outlay if using a major commercial radio station. 107.3 HFM is your local Community Radio station and we can combine on air announcements, online promotion, social networking, outside broadcasts, giveaways and sponsorship of the station’s events. Promotional announcements provided through sponsorship on HFM let our listeners and your community know that your organisation supports their favourite radio station. McNair Ingenuity tell us that 402,000 people over the age of 15 listen to community radio in Perth each week, that is 29% of those tuning into any kind of radio. Because of the diversity of our station’s programming, our listeners range from 15 to 99 years-of-age depending on the show. However, during weekday programs, most of our listeners are aged between 17 and 45 years old.
Promoting your products and or services on local radio is a very effective means of reinforcing your message with your local target audience, as 29% of the local community listen to community radio. Your message will reach a significant number of people with a wish to purchase products and services. A great way to help support 107.3 HFM as well as promote your business to the local community is through sponsorship. Supporting 107.3 HFM through sponsorship assists us to stay on-air and be the voice of your community. We greatly appreciate the help from our sponsors! As a non-profit organisation, 107.3 HFM incurs many costs just like any other business. From Community Broadcasting fees and licences, royalties, insurances and equipment for our broadcasts to stationary for administration and maintenance to keep everything running smoothly. Sponsorship packages are very affordable, in fact probably cheaper than you might think. We don’t pay commissions so every dollar you spend goes to support your local community station. Why not ask us how we can tailor a package to suit your needs. Packages start from as little as $250 per month so it’s easy to compliment other forms of advertising you may already have. We can accommodate any size business, large or small. Contact the station at email@example.com or use the form on our contact HFM page and see how 107.3 HFM Community radio can help your business.