33% Of West Australians (living in Perth, aged 15+) listen to community radio in an average week!! That is 8.5% more people than two years ago, according to the most recent McNair Ingenuity Community Radio National Listener Survey!! Our audience is growing!
The secret to using radio successfully is impacting your target market with the right announcements at the right consistency to grab their attention.The survey also showed that it is almost equally men and women listening, and because of the diversity of community station programming, our listeners range from 15 to 99 years-of-age depending on the show.
107.3 HFM is your local Community Radio station and we can combine on air announcements, online promotion, social networking, outside broadcasts, giveaways and sponsorship of the station’s events.
Promotional announcements provided through sponsorship on HFM let our listeners, and your community, know that your organisation supports their favourite radio station. Supporting 107.3 HFM through sponsorship assists us to stay on-air and be the voice of your community.
As a non-profit organisation, 107.3 HFM incurs many costs just like any other business, from Community Broadcasting fees and licences, royalties, insurances and equipment for our broadcasts, to stationary for administration and maintenance to keep everything running smoothly. We greatly appreciate the help from our sponsors!
Research shows that it’s better to promote frequently over a short time than to thinly spread your word over a longer period. However, for small businesses with great products and services like yours, that can be an expensive outlay if using a major commercial radio station.
Promoting your products and or services on local radio is a very effective means of reinforcing your message with your local target audience, especially with 33% of the local community listening to community radio.
Your message will reach a significant number of people with a wish to purchase products and services.
Sponsorship packages are very affordable, in fact probably cheaper than you might think. We don’t pay commissions so every dollar you spend goes to support your local community station.
Why not ask us how we can tailor a package to suit your needs? Packages start from as little as $250 per month for special events, or $300 ‘Nickel 6 week starter’ for new clients, so it’s easy to compliment other forms of advertising you may already have. We can accommodate any size business, large or small.
Contact the station at firstname.lastname@example.org or use the ‘HFM sponsorship application’ form in this Sponsors tab drop down list, or in the ‘Documents’ tab and see how 107.3 HFM Community radio can help your business.